Work

Role: Head of international media | the specialist works (media agency)

Growing NordVPN across European countries (leading on five including Germany, France and the Netherlands) by improving their TV activity whilst keeping required CPAs. Launching TV campaigns in new markets as well as re-launching TV activity in Sweden. Building and implementing NordVPN first multi-channel Brand campaign ‘Ganz sicher du selbst’ in Germany in 2022. Successfully introducing Radio into the media mix that would continue running alongside TV across three markets.

Role: Head of international media | the specialist works (media agency)

Growing Balsam Hill presence across core markets including Germany and France with the focus of driving site traffic and increasing sales through thorough TV plan and strong value negotiations during the high demand Christmas period. Successful media test included regional ATV in Germany and French contextually relevant TV Sponsorships.

Role: Head of international media | the specialist works (media agency)

Developing TSW international proposition by: building strong international media partner relationships; creating processes to service dynamic challenger brands efficiently; leading international planning and buying of multi-million client budgets including NordVPN, Balsam Hill, PartyCasino, Arlo, Treatwell; playing key role in international new business pitches including NordVPN - one of the largest agency account wins; growing team knowledge within International AV through interactive tailored training.

Role: INTERIM BROADCAST & OFFLINE MARKETING MANAGER | TIDE (FINTECH)

Developing offline strategy that together with previous marketing activities, helped Tide to reach 100K Member milestone in 2019. Building new campaign initiatives (Tide Members, Xero ad-partnership). Successfully launched Tide first nationwide TV campaign by liaising with company media agency and media owner Direct as well as playing a key role in brand second TVC production.