Kristina Šacka [SHATSKAYA]

16 years of expertise | 50+ clients | 400+ av campaigns

International media specialist with extensive hands-on expertise in Offline Media including its digital counterparts, and a trusted industry network, that empowers business growth outside of your home market. In-depth expertise gained across full spectrum of companies within media industry (Europe’s leading media owner, full service agencies, mobile ad-tech, client side). The breadth of experience enables me to analyse situation from multiple perspectives and provide precise recommendations. An advocate of a collaborative process to streamline efficiencies and customised approach to mitigate risks.

Throughout my career I have assisted over 50 companies, both challenger and established ones, reaching their business objectives outside of the home market. I have supported them by crafting go-to-market media strategies, devising data-driven media plans, negotiating favourable terms to enhance performance, and implementing market-specific media activity. Some of the clients I have worked with include NordVPN, Balsam Hill, Tide, Sports Direct, Entain, Treatwell, Zynga, Canon, Secret Escapes, ASOS.

Delivering services to both clients and agencies

“I've worked with Kristina for just over a year and it's been a fantastic experience. Aside from her can-do, positive attitude, her international media knowledge is outstanding. She excels at uncovering the hidden value and creating multi-territory, effective marketing strategies. Her experience, international market knowledge and personal skills, especially with suppliers, is second to none. If you're looking to launch outside of your indigenous state, then Kristina is a must!” Lee Baring, Managing Partner, Implementation Planning at The Specialist Works